As technology continues to transform the trucking industry, it's important to understand the difference between optimization and automation. While both can help improve efficiency and reduce costs, they are not always interchangeable concepts.

When it comes to trucking technology, it's important to strike a balance between optimization and automation. By combining process improvements with the right technological solutions, companies can achieve the best of both worlds: increased efficiency and reduced costs without sacrificing the personal touch and expertise that comes with a skilled workforce.

Some companies are more ready for automation than optimization. Some companies are not ready for either. Strong processes are a foundation to implement both solutions.

Without these strong processes in place, implementing any solution to optimize or automate your business is likely an exercise in futility.